They can back up your quantitative data and help direct where your business invests in improvements. In fact, free response questions can offer more actionable insights for your business as they give you a deeper understanding of the day-to-day employee experience at your organization. Your business can and should collect data beyond employee net promoter score (eNPS). This example shows how using both question types together allows your employees to add context to their responses and give your business clear, actionable insights into your workplace and employee experience. Given the chance to elaborate, the employee might add that while they believe there are strong growth opportunities available to them within your organization, they don’t want to pursue any promotion opportunities on their current team due to poor management and unclear priorities. Alone, this score paints a rosy picture of how this employee anticipates growing within their role, when in reality, the response might leave out some context the employee wants to share.Īllowing employees to add a comment to their response, or asking it as an open-ended question instead would allow this employee to share more details about why they selected that response. For example, say a close-ended question on your engagement survey asks employees how strongly they agree with the statement, “I believe there are good career opportunities for me at this company,” and an employee selects the “Strongly Agree” response.
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